When I first started blogging, I posted 5 days a week. That’s insane. Granted, some of the posts were really quick “hey this is what I ate this weekend!” posts. But still, 5 posts a week is nuts. Recently, I have dramatically cut back on the how often I post on my blog. And it’s a win/win situation – it takes me less time, I have better posts and I have more blog traffic. Mmkay, so that’s actually a win/win/win. Even better! Here’s why you should actually be posting LESS often on your blog too (and why it will make your blog BETTER).
People don’t read your blog everyday
Chances are, no one (or very few people) are showing up on your blog every single day. This doesn’t mean that people aren’t reading all of your posts, but they might only actually go to your blog once a week or so to catch up on your posts. (Unless you force your mom or husband to visit everyday. But they don’t count. No offense, Jarrod and mom. Even though my mom doesn’t even know what the internet is. Anyways…)
So if people aren’t showing up everyday, why bother posting everyday? Unless it’s a really time sensitive topic, you might as well spread your posts out. Your readers will still see pretty much every post regardless.
You can create higher quality posts
When I was posting everyday, I will admit it. Lots of those posts were sucky. Throwing together a post every night is madness and sometimes I just forced myself to write something because I “need to post something or everyone will forget about me and I’ll die alone!”
Ok maybe not that dramatic, but you know what I mean.
Posting less frequently gives you the time to really kick ass at what you are posting. You can spend more time brainstorming your topic, researching, writing a lengthy post, including great graphics, snuggling your pug in between paragraphs (just me?), editing, and just creating a really useful post. Instead of something thrown together out of a sense of obligation.
Believe me, your readers would prefer you posting less often in order to create really amazing content.
Frees up your time for other tasks
If you aren’t writing blog posts for hours everyday, this obviously gives you that time back to do different things. Such as, you know, living your life, breathing fresh air, watching a tv show with your husband without a laptop melting your legs. That sort of thing.
But it also gives you time to do the other really important blog tasks you’ve been putting off. Like creating a media kit, starting your newsletter, brainstorming new post ideas, working on your blog taxes, learning the legal blogging stuff from your favorite blogger slash attorney (wink wink), responding to comments/emails, getting traffic to your old content, or the other million little blog projects you’ve been putting off.
If you’re only posting once or twice a week (instead of 5+ times), you can use that time to live your life or to invest back into your blog by doing all the other tasks that will help to grow your blog, audience and community.
Your readers will come to expect your longer posts
All your posts don’t need to be mini novels. But longer posts tend to do better. They are chock full of information and are really useful and helpful to your readers. Once you’re posting less often, you can create really helpful posts for your readers. Instead of reading a quick snippet on your blog and then forgetting about it, your lengthy posts will stick out in your readers’ minds. They’ll remember how informative and action-packed your post was.
And they’ll want more.
Since your time is finite, you won’t be able to create this huge tomes of knowledge every single day. (Unless you’ve figured out a healthy way to never sleep. Which would be amazing. Or the worst thing ever.) So your readers will know that they’ll have to wait a hot minute for you to create another lengthy and really informative post. And they’ll be okay with that – because it’s worth it. Speaking of…
Builds up some anticipation
If all the Harry Potter books came out in one year, the hype would probably not have been as great. The first few books gained a major following, so people got more excited for each new book. With each new release, anticipation, the number of fans and crazy Potterhead excitement grew.
I’m sure this wasn’t the only reason J.K. Rowling spread out the book releases (it probably took a minute to write thousands of pages), but having that anticipation and hype makes each release more exciting and special.
Similarly, letting your blog breathe a little between posts makes your readers even more eager and excited when they see a new post from you.
Gives your posts time to go “viral”
Not every post will go “viral” – in fact, most of them won’t. That would be pretty impossible. So what I’m talking about here instead is more about letting the post get out there in the world – people are finding it, commenting on it, sharing it, linking back to it, etc. If you are posting constantly, your content can get quickly buried in your archives, making it harder for people to see. If you have a post at the top of your blog for several days, any new visitor is more likely to see it.
So having your post kinda stew for awhile at the top of your blog is a good thing. More eyes are seeing that one post. And since it’s super awesome and lenghtier (since you weren’t rushing to publish it), people are really digging it. See – win/win/win. Maybe even a few more wins/ in there – I lost count!
So there you go – post less often on your blog and reap the many many benefits. Now if you are also wondering how you can continue to brainstorm and create amazing content, don’t miss my free webinar this week – Curated Content. This will be all about how to constantly come up with great new content ideas, how to organize your ideas and publish amazing blog posts. (UPDATE: The webinar is over, but you can learn these exact same strategies and a ton more in my course – Blog While You 9-5! Click through to learn more!)