You’ve spent hours (for years!) coming up with amazing awesome content for your blog. But after you posted, those old posts have just laid forgotten and dusty in the back room of your blog archives. Those old posts know they’re so awesome and they want some visitors. I have got some great tips today to get visitors to your lonely sad old posts to make them popular and bubbly again!
1. SEO It Up
Adding SEO (search engine optimization) is a great way to get new eyes on your content. You can use plugins or do this manually. I use the Yoast SEO plugin on my WordPress site. If you are doing it manually, you can edit the title of old posts to make them more SEO friendly. Don’t change the URL and any old links will still go to your post with the new SEO fabulous title. You can also boost the SEO by using key words more often throughout your post.
2. Update Photos
People are visual and love fabulous graphics. If you don’t see a lot of traffic going to a great post, update the photos/graphics. You can create pinnable graphics (because Pinterest is a great traffic driver for your blog) by adding text to vertical images (because vertical images do better on Pinterest). Or even just add an image or two to text-heavy posts.
Related Post: Using Pinterest to Promote Your Blog
3. Use Social Media
We all know how important social media is for driving traffic to our blogs. You can repost about old content manually or using a plugin scheduler. There are some plugins that will automatically retweet about old posts, but I prefer to actually do it manually. This way, I can pick which posts to promote and when, instead of having a random post about Christmas get posted in July or something. I use Buffer to schedule out tweets to old posts to go out throughout the week.
Related Post: 5 Tools for Blog Organization
I usually only post to Facebook once a day, so for the days where I don’t have a new blog post, I try to post about an old blog post on Facebook. I use the scheduler option on Facebook for this because I manually add a photo. I have found that posts with a manually added photo (instead of the photo that Facebook automatically adds when you type in a link) do better.
4. Link Back Like Crazy
Whenever you write a new post, link back to old posts with similar topics. I like to include a few “related post” links sprinkled in with my new posts. If someone just found my blog and love the post, I want them to easily be able to find similar posts. Such as –
Related Post: What Is Bounce Rate And How to Lower It Now
5. Create Post Series
If you’ve written about a similar topic a lot, turn all the posts into a series of posts – this will boost traffic to all the posts. For example, if you previously wrote about updating your bathroom and have other posts about house updates, link them all together into a series. You can even create a pretty graphic to tie them all together, with the graphic on your sidebar so people can easily read the whole series.
6. Use Other Social Media
We all use Twitter, Facebook, Instagram, Pinterest and Google+ to promote our posts (for the most part). But don’t forget about other sites, like Stumbleupon or Reddit. These are great ways to get old posts in front of new audiences.
7. Create Evergreen Content
Evergreen content is content that never gets old and can be relevant anytime. Your post about how to shop for Christmas presents is only really relevant a few weeks out of the year. But your post about budgeting in your 20’s is always relevant. Promote your evergreen content on social media year round.
8. Share with Your Newsletter
You are getting new readers everyday, who (probably) haven’t had the chance to read all your old fabulous content. Every so often, share your “greatest hits” with your newsletter readers. This will give people who are new to your blog a reminder to check out some of your fabulous prior posts.
9. Facebook and Google+ Groups
I’ve been more active in Facebook groups lately but haven’t really tried Google+ groups yet, but have heard great things. Find great groups and link back to old posts when it’s appropriate. Some groups don’t allow self promotion, but if someone has a specific question and you have an old blog post with the answer, it might be the perfect time to link to it. Just use self promotion sparingly because a lot of groups don’t like too much of it.
10. Popular Post Sections
Include popular posts on your sidebar or in the main menu of your blog. I actually have both – on my sidebar I have popular posts with images to draw people in. I also have a popular posts page at the top of my blog which includes some different popular posts. Both are a great way for new (or old) readers to read your most popular content.
Include categories sections for your blog. If someone is interested in recipes, they can check out that category and it will bring up lots of past posts all together. I would just limit this to a few main categories so you don’t overwhelm readers.
Whew that is a lot to remember! Luckily I’ve created a simple checklist with everything you need to boost traffic to those old posts. Download this checklist by clicking below! Also, any other ways to update old posts to get more traffic?